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Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986
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Citation

Orlandini, C. (1986a, June 04). Hypermarket's development in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hypermarket-s-development-in-italy


Research papers

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Michael Hague-Moss, Barrie Parker
Company: Colgate-Palmolive
June 15, 1982
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Citation

Hague-Moss and Parker (1982a, June 15). The role of trade attitude research upon the business strategy decision making process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-trade-attitude-research-upon-the-business-strategy-decision-making-process


Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Jean-François Boss, Alain Boudon, Henri Dobler
June 15, 1982
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Citation

Boss, Boudon and Dobler (1982a, June 15). Trade channel research and the administration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trade-channel-research-and-the-administration


Research papers

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Bernard de la Rochefoucauld
June 15, 1982
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Citation

de la Rochefoucauld, B. (1982a, June 15). Producers, retailers and consumers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/producers-retailers-and-consumers